It's as easy as submitting two or three photos and a 150-word (maximum) essay or a short video describing what makes her a Roxy girl.
Ultimately, Roxy is looking for three of the most intriguing, fun, engaging, daring and media savvy girls in the world to experience this life-changing adventure that includes a trip to Biarritz, France, up to US$5,000 (RM15,000), be outfitted head-to-toe in Roxy products, host Roxy video segments, be a face and voice for Roxy and jet set on another surprise trip.
The contest ends on June 15 when Roxy will announce the three girls chosen to live the life of a Roxy girl.
The fans and the Roxy panel of judges will select the three winners.
According to Roxy Malaysia marketing director Catherine Chin: "It's not a requirement that the potential candidate already knows how to surf. What is most important in being the ideal candidate is your spirit and attitude.
"I'm really looking forward to seeing some great submissions here in Malaysia, via our website and at the local auditions at the selected Quiksilver and Roxy stores."
Roxy Malaysia is tying up with U Mobile and Snips as prize sponsors for the Malaysia winners.
U Mobile head of corporate communications Lisy Lee said: "Roxy and U Mobile share the same spirit and attitude in that we both dare to be different.
"We are very excited to sponsor this contest as it is all about offering a chance to make the girls' dreams come true.
"This is a wonderful opportunity for Malaysian girls to show their talents and charms. We are thrilled to be invited to join this campaign with Roxy."
Roxy Malaysia will select a Malaysian girl to represent the country.
Fifteen girls will be selected for a series of Roxy workshops comprising of surfing and grooming lessons to give them a taste of a Roxy girl's experience before they compete with the rest of the contestants from the other countries to be the final three Roxy global winners.
The Malaysia winner will win a one-week holiday to Bali, Roxy wardrobe worth RM2,000, a Samsung Galaxy Nexus worth RM2,099 from U Mobile, and a make-up course worth RM1,800 from Snips College of Creative Arts.
There will also be five consolation prize winners who will each win RM500 worth of Roxy products and a HTC Desires S worth RM1,599 from U Mobile.
Chance for Malaysia Girls to Live the Roxy Girl Dream @ Lirikami